Anneclaire is not just a brand, but a mission to promote Italian knitwear in all its forms and aspects. A project born from the love for elegance, grace and class, values that permeate every single creation.
The collections reflect the many aspects of the female personality and are designed for women who want to feel easy on the most elegant evenings, but who also want to dress every day in garments of excellent quality, expressing their full charm.
The brand represents passion and care for the highest quality materials and workmanship, for an elegance that is always expressed with grace and class. A style made of simplicity and harmony, with a bold touch that makes it unique.
Anneclaire was founded in the 1990s based on the Chiecchio family's idea of creating a brand that would represent a new way of dressing women: chic, elegant and feminine, without ever being vulgar.
In Carrù, the gateway to the Langhe region, the Chiecchio family works to uphold its beliefs, passed down from generation to generation, preserving the wealth of knowledge gained over the years and remaining faithful to the philosophy on which it is based, in order to show the world the value of true Made in Italy.
Over time, Chiemar has transformed itself into a solid, well-structured company, able to look to the future without ever forgetting its roots.
Today, the company covers a total area of 10.000 square metres, spread over two different facilities that bear witness to the growth and solidity achieved over the years. This expansion has never been an aim in itself, but has always been at the service of quality and production excellence, to guarantee garments of the highest standard.
The headquarter in Carrù is home to the heart of the business: the creative area where the collections bring life, the warehouse with administrative management and the internal production area where every single creation comes to life. Everything is under one roof, allowing total control over every stage of the production process.
The second location is the showroom in Milan, located at Via Savona 43, which is the brand's showcase in the Italian fashion capital. It is an elegant and welcoming exhibition space where customers, buyers and partners can experience the quality of the Anneclaire collections first-hand and discover each season's new arrivals in an environment that reflects the brand's values.
Anneclaire began as a family dream, cherished and nurtured for generations, and today spreads in the world bringing with it the excellence of Italian knitwear.
The third and fourth generations of the Chiecchio family have looked beyond national borders, taking the Anneclaire brand to new international horizons. With the same passion as their grandmother, but with an eye to the future, the family has made the brand known in the most important markets in Europe and around the world.
Today, Anneclaire garments can be found in the best shops in Italy, Belgium, Holland, Germany, Russia, USA, Canada, Japan and many other countries where the quality of Italian knitwear is recognised and appreciated. Every boutique that chooses Anneclaire shares the same values as the brand.
International expansion has never meant compromising on quality or brand identity. On the contrary, it has strengthened our commitment to maintaining our roots in the family tradition.
